A traditional leader in the retail-banking segment, DSK Bank also has impressive market shares in the other client segments, being the most trusted bank in the country and number one in clients. Through its impressive digital transformation endeavors and continuous investments in innovative office space development, cutting-edge products and high-tech solutions designed to answer its clients’ needs, DSK Bank has established itself as an innovative company with a long-term strategy for sustainable growth. In 2017, it became the first bank in Southeastern Europe to implement artificial intelligence in the client service process, introducing in the bank’s high-tech offices a humanoid robot that presents DSK Bank’s products and services. The bank has managed to gain the trust of university students across Bulgaria, becoming the most preferred employer in the banking sector (Graduate Survey 2018, ToTheTop Agency).