Ipsos is one of the world’s leading independent market research companies controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research Group with a strong presence in all key markets (87 countries). Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. At Ipsos we are passionately curious about people, markets, brands and society. We deliver information and analysis that make our complex world easier and faster to navigate and inspires our clients to make smarter decisions. “GAME CHANGERS” – our tagline – summarizes our ambition.